“Music has power beyond sound. You don’t have to hear it to feel it. That’s why we teamed UP with Martin Garrix to put on a surprise concert for the Deaf so they could experience music in a whole new way.” – 7up
Through custom created platforms, to specially designed harnesses that could be worn, attendees were able to feel the music through the vibrations of the bass. Plexiglass boxes filled with cold water were connected to speaker cones to create a visual experience as the water was manipulated by the pulsing beats.